Exchanging links with websites related to yours will not only help increase your sites link popularity, but it will also increase your web sites search engine rankings and free targeted traffic.
Exchanging links (also known as reciprocal linking) is by far one of the most cost effective forms of online advertising. However, trying to keep track of all of your link partners is a big pain. Not to mention you’ll also need to keep track of whether or not they’re still linking back to you.
